1. Build your reputation
Online reviews have become integral to the customer experience, as consumers tend to trust user-generated content, particularly when ordering food online.
The internet serves as a reliable resource for consumers to decide which restaurants to choose and which dishes to order.
Consumers value online reviews as highly as personal recommendations.
Additionally, establishing a review platform lowers search costs and allows customers to access information about your restaurant quickly and easily.
This also enables you to monitor customer feedback and enhance your service for food delivery.
While there are various strategies to build a strong brand reputation, prioritizing positive customer reviews is essential.
Furthermore, it’s important to manage your responses on review sites and keep an eye on the platform. Providing feedback on both positive and negative reviews is crucial.
2. Stellar online menu
A restaurant menu serves as a crucial sales tool. A Gallup poll indicates that customers typically spend only 109 seconds reviewing a menu, quickly scanning it, reading descriptions, and checking prices before deciding.
Therefore, your online menu on Food Panda should be clear, concise, and easy to navigate while providing all essential information.
It’s also important to position food items strategically to maximize profits.
Additionally, crafting brief yet compelling menu descriptions is vital. The Association for Consumer Research notes that well-written descriptions can boost dish sales by up to 27%.
3. Create a social Foodpanda、Keeta、openrice QR code
Connecting your customers and potential clients to your social media and food delivery platform accounts is essential for your business.
One effective QR code solution for social media marketing is the social Food Panda QR code.
This code consolidates all your business’s social media pages—such as Facebook, Instagram, and Twitter—along with your restaurant page on Food Panda into a single code.
By utilizing this social food delivery platform QR code, you can encourage customers to follow, like, or subscribe to your social media pages.
They can also access your online store on the food delivery platform to place orders immediately.
4. Share engaging and authentic social media content
Consumers today are looking for genuine experiences and have elevated expectations for a brand’s content.
As a restaurant, it’s important to remain true to your brand voice and communicate transparently with your customers.
While developing your brand’s presence on social media, you should focus on authenticity in your content. Your photos and captions should reflect honesty and thoughtfulness to attract customer interest and engagement.
Before sharing any posts, evaluate how they represent your brand. Avoid posting fake or heavily edited images of your dishes that don’t accurately reflect their true appearance.
5. Leverage visuals
Appetizing and high-quality food photos resonate with your customers’ emotions.
These images create a desire to taste your food. On your restaurant profile on Food Panda and your social media platforms, it’s essential to feature excellent food photos.
What constitutes quality or professional photos?
The colors should accurately represent the food, captured in natural light, with a focus on the dish itself. Therefore, invest time and effort into producing professional-quality images.
6. Great packaging
The packaging of your dishes is a reflection of your brand and plays a crucial role in any food delivery business. It should be designed not only for food safety but also to encourage repeat purchases.
Eye-catching packaging helps customers remember your brand, especially when it features your logo and QR code.
Additionally, you can highlight your values, such as transparency and sustainability, through your packaging.
Using a QR code can also direct customers to a video showing how the dish is prepared or to a PDF detailing the benefits of the food.
7. Give discounts and freebies
People appreciate discounts and freebies, particularly when ordering food from food delivery platform. Why not consider offering discounts on your dishes during specific seasons, such as holidays or special events?
You can also provide freebies to loyal customers as an incentive to encourage repeat business. To digitize your discount promotions, consider using a QR code.
Short-term discounts can help draw attention to your business and may attract sales from customers who wouldn’t have purchased at full price.
8. Keep delivery service quick and easy
Provide outstanding service to your customers so they will recommend you to others or make additional purchases.
Ensure that the food is packaged securely, delivered hot, and that necessary add-ons are included.
The overall experience of ordering and enjoying the food should be convenient and satisfying for the customers.
You must guarantee timely delivery, flawless add-ons, and no spillage from your end.
9. Do local listings for real-time sales
Restaurants on food delivery platforms should also make your business highly visible to customers.
If a customer searches for cuisines like yours, they’ll be more likely to see your restaurant.
Local directory listings like Google My Business, Trip Advisor, Yelp, and their likes give you a higher chance of being discovered, recommended, and ranked on search engines.
If you haven’t claimed your restaurant profile on local directory listings, it’s time to do it now.
And if you have already, keep it updated with accurate contact information, images, and description on all local listings.
Moreover, you need to optimize your listing to include links to online ordering platforms to capitalize on driving more orders.
10. Focus on your local area in your marketing strategy
To maximize your marketing efforts and boost food delivery sales, begin advertising in the vicinity of your restaurant.
Consider running ads in local newspapers and radio stations, or displaying billboards and banners in high-traffic areas.
You can also collaborate with local organizations or influencers within your community for advertising.
Additionally, think about creating specific promotions for your community, such as a happy hour for local business groups or a Wednesday discount for working professionals.
As your business grows on food delivery, you can extend your target geographic reach.
11. Tie-up with local organizations and events
Marketing partnerships can boost your sales on food delivery.
By collaborating with a major local event or another nearby business that attracts a similar clientele, you can draw more customers to your restaurant.
Choosing the right partner allows you to leverage your existing network and market presence to promote your restaurant on food delivery platforms.
12. Newsletters for loyalty-building
Sending newsletters to your customers fosters brand engagement and creates a personal connection, as emails feel more intimate.
You can use newsletters for various purposes.
Additionally, consider offering exclusive discounts and expressing appreciation for your existing customers.
Ensure that your newsletter has appealing design elements and persuasive copy to capture your customers’ attention.
